Welcome to Oxbow Media

Strategy. Ecosystems. Content. Management.

Starting out, reenergising or turbocharging your brand?

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ABOUT OXBOW MEDIA

We tailor-make media strategies, construct platform ecosystems, create content and look after the integrated management of it all.

WHAT WE DO

Here's how we work...

It's about the ecosystem, a fancy word for... an ecosystem. It all works together - website, social media, email. We craft your bespoke ecosystem that best tells your story... and keeps telling it.

Once the ecosystem is in place we create a content calendar and craft the content.

We look after the dissemination of that content through our digital department. Always engaged, real people, just like the algorithms demand.

THE ECOSYSTEM

Website

A state-of-the-art website is the motherlode for any brand. It's the home of all content, not just a place for an email address and a library picture.

THE ECOSYSTEM

Social Media

A carefully curated social media strategy is vital today. It's where people see your messaging and feel your attitude. Methodical, measured, built to grow an extensive following.

THE ECOSYSTEM

Newsletters

Gone are the days of bought databases and scatter gun generalised mailers. Oxbow works with your own carefully calibrated database. Our messaging genuinely speaks to the needs of your clients.

THE ECOSYSTEM

Bringing it all together

An ecosystem that best tells your story and keeps telling it. How these elements all work together is our obsession.

Brand development

We offer branding strategies and rebranding solutions including, website design, business cards, company profiles and brand messaging for events.

Content creation

Where we began; Oxbow Media excels at crafting stories. We visualise, storyboard, shoot and manage print, film and digital stories. Our imagination is our lifeblood.

Integrated, these mediums add up to a comprehensive strategy for effective, powerful messaging.
OUR WORK

Victoria Falls Safari Collection

Victoria Falls Safari Collection asked us to help celebrate their 30th anniversary in 2024. We crafted a coffee table volume, a series of three films and a social media strategy to share it all. Three years later we are an integral part of their marketing machine, contributing to strategy, planning and rebranding.

OUR Work

Doubletree by Hilton Upper East Side

‍Oxbow collaborates with the Salt River based hotel to provide marketing support services to the marketing department. A defined media strategy and social media programme is at its core.

OUR WORK

Pepper Tree Art Stable and Coffee Shop

The legendary restaurant in the tiny village of Philadelphia implemented our 360 degree digital strategy (website, social media, newsletter) to grow its awareness footprint.

OUR Work

Celtic Molecular Diagnostics

Specialists in the distribution of molecular diagnostic products, Celtic approached Oxbow to engineer a complete rebranding, post Covid. We delivered a fresh new look, website, extensive searchable catalogue and bespoke marketing strategy.

OUR WORK

Albida Victoria Falls

The newly built, all-inclusive, luxury lodge required a full brand identity blueprint, crafted website, digital marketing strategy as well as exclusive content and management.

OUR Work

ICT Diagnostics

Pioneers of the rapid diagnostic industry in Southern Africa, ICT engaged Oxbow Media to fashion a rebrand. A new visual identity, social media and website helped turbocharge ICT's growth.

'Professional, proactive, and genuinely invested in understanding our brand and objectives. Their ability to translate ideas into engaging high-quality content has been invaluable. Quick to adapt, seamless support, exceptional service; it's rare to find a team that combines creativity with such strong reliability and professionalism.’

Lindsay Barrett - Sales & Marketing Manager Doubletree by Hilton

'As we have grown and evolved, Oxbow has adapted and consistently delivered excellence in both content and strategy; we now have a solid business partner who expertly helps us navigate this part of our business strategy.'

Anald Musonza - Head Sales & Marketing Manager - VFSC

'Oxbow's involvement has had a remarkable effect on our business, exactly what we needed to reenergise and refocus.'

Dermot Cox, MD - Celtic Molecular Diagnostics

"Predictable approaches to content are rarely the most successful; Peter's ability to spot a much more intriguing angle was gold for both brand and readers at High Life."

Stuart Purcell - Chief Creative Officer, Cedar Communications, London

"Where There’s Smoke in final printed version form is a masterpiece and a wonderful record for us all, packed with a remarkable array of detail. Well done to you and your team on such a great final product. Invaluable and greatly treasured. Thank you."

Dave Glynn - Founder, Victoria Falls Safari Lodge

MEET THE TEAM

Team Oxbow

There are also many other hands behind the scenes, building things, taking photos, shooting video, writing code - making magic happen.

Tony Walker

With more than two and half decades leading the content, production and back-office teams of one the largest customer and consumer print and digital businesses in South Africa, Tony Walker has an unrivalled depth of experience in bringing together teams to create publishing and content solutions for brands as diverse as TFG Publishing, the JSE, Diners Club, American Express and Tsogo Sun.

Focused teams under his leadership have integrated with the marketing and business requirements of a diversity of corporate customers while also pursuing success with some of the country’s leading consumer magazine brands and their digital channels such as Getaway, Car, Woman and Home, Rooi Rose, Food and Home, Garden and Home and Cape Etc to name a few.

Tony Walker - Managing Director, Oxbow Media

Veteran editor and writer Peter Frost has helped steer most of South Africa's flagship print and digital channels during his career, including Getaway, the award-winning High Life, Men's Health, Car, The Cape Times and a catalogue of customer publications.
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Not much has escaped his writing attention; travel, motoring, high end luxury, business, fine art, dance, theatre, architecture, design, news and personalities.
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Uniquely placed as a managing editor as well as hands-on creator, he's perfectly placed to coordinate fresh ideas and unusual content.

Peter Frost - Director of Content, Oxbow Media

Contact Oxbow Media
‍
1st Floor, 4 Oakdale Road, Newlands, Cape Town, South Africa

‍+27 72 380 1079

‍info@oxbowmedia.co.za